Each year I work exclusively with only a handful of companies

to reveal my secrets for taking your company from Good to Great.

Growth CEO/CMO

AUTHOR & AGENCY OWNER REVEALS SECRETS 

to take your company from GOOD to GREAT and Realize Your Dreams

Tony Felice is an artist with the brain of a scientist. He has spent the last 35 years helping small businesses, large corporations, public causes and academic initiatives be successful with his proven method of building and sustaining brands. He has worked on Capitol Hill, Madison Avenue, Hollywood California and Phoenix Arizona growing or launching more than 100 brands.

In 2011, he nearly lost his life in a battle to beat a life threatening infection, and the experience caused  him to make a massive shift in his life to focus on what is important. He reorganized his company and manifested the life he desired: traveling between homes in Phoenix Arizona and Mission Beach California and discovering the power inside himself to turn his own life from GOOD to GREAT.  Through this approach he saw a massive gap in the marketplace regarding the mindset of CEOs and their desire to take their own companies from GOOD to GREAT. Using his proven method and a new approach, he delivers this winning formula to business owners of all size companies to take them from good performance to great profitability.

In that regard, Tony chooses only a handful of companies each year to work with.  He fully immerses himself into a company and defines its culture and the driving "why" behind its purpose, moving those companies forward into new levels of performance with steady, sustainable growth and unlimited potential.

When Tony isn’t working he can be found on the beach dreaming, making art, studying the concepts of alignment as related to math and participating in a private group of masterminds. His philosophy is “there is only everything,” where everything is achievable because it is designed to be so.

 

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PHOENIX BUSINESS JOURNAL


MARKETING IS A COMPLEX SYSTEM THAT REQUIRES A SCIENTIFIC APPROACH COMBINED WITH ELEGANT ARTISTIC SOLUTIONS. 

THREE WAYS TO CREATE SOMETHING

WHY BELIEVE ME?

A PROVEN TRACK RECORD OF SUCCESS
  • I have a proprietary brand development and growth model that has increased my clients' bottom line by a minimum of 8% and as much as 80% in six months.

  • I have the quantitative skills and experience to really know what works.

  • I have the product skills to be a good growth hacker.

  • I have the creative visual mind to create a strong brand identity.

  • I am both an artist and a scientist: I graduated summa cum laude from ASU's Fulton School of Engineering .

  • I posses the writing skills to create and edit great content.

  • I have the experience and discipline of a CEO and a CMO.

  • I have an extensive network of media contacts for good PR.

  • I am considered a city leader and spent much time volunteering in my community.

  • I have the abstract thinking to draw insight out of funnel and conversion analytics, and turn this information into action.

  • I have the agency experience and relationships to run effective offline campaigns

  • I have the ability to deploy the resources that already exist in your company, or I can bring the resources of my agency to you.

  • I will enable you and your employees to be the best; for your biggest competitor is not some other company. You are your biggest competitor.  I'll show you how to outsmart and beat your own thinking.


View my biography: 

View my resume:

View my portfolio:

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EXPERIENCE MATTERS

Summa Cum Laude, IRA Fulton College of Engineering at ASU - No. 1 in my Class

Capitol Hill, Environmental Affairs - Chrysler Motors - Wash. D.C.

Communications and Business Development - KPMG - Wash D.C. / NYC

Public / Community Relations - Steven Speilberg's Manhattan Beach Studios - Hollywood, Calif  

Policy and Communication Advisor - First Lady of Phoenix, Nicole Stanton

Board Positions - Local First, Phoenix Art Museum, Phoenix Gay Chamber, Phoenix College

Mayoral Appointment to Fast Track Cities Initiative - Phoenix

CLIENT EXPERIENCE AS CMO

ADOPT TECHNOLOGIES

COMMUNITY TIRE PROS

EWHEELS DEALERS / BAM POWER BIKES

THAT PLACE PROJECTS

MCDOWELL SONORAN CONSERVANCY

ARIZONA STATE FAIR

ADDISON TAYLOR / TREE OF LIFE MOVEMENT

AGENCY WORK

LAUNCHED MORE THAN 100 BRANDS IN 

THE ARTS

RETAIL (ONLINE AND STOREFRONT)

LUXURY BRANDS 

WEALTH MANAGEMENT

REAL ESTATE

LUXURY TRAVEL

SOFT GOODS

MEDICINE AND HEALTH

NON PROFIT AND CAUSES

FIRE SERVICE

CONSERVATION AND SCIENCE

ALCOHOL AND BEVERAGES

KIDS TOYS AND GAMES

TRANSPORTATION AND MOBILITY

HIGH TECH AND IT

Why bring in a growth CEO OR CMO?

A fractional CMO is a turnaroud executive who is brought in as a short-term addition to the C-suite or top leadership team of a company.  I crystallize the business strategy, drawing upon my market-based perspective and lengthy history to manage the implementation of growth, strategic messaging and initiatives. However, unlike traditional employees, the outsourced CEO or CMO works fractionally and may commute from different locations or work in the office for short bursts of time. Find out what Forbes Magazine says about this trend in the story: "The Outsourced Executive: A Growing Leadership Staffing Solution."

So what's the ROI?

Your Revenues Today: $10M/yr

Gross Margins: 30% ($3M/yr)

Growth Rate: 10%/yr ($1M more next year, or $300k more gross margin $)

Growth Target: 20%/yr ($2M more next year, or $600k add’l gross margin $)

Fractional CMO Investment: $200k (150% ROI based on $300k incremental margin $)
 

While it’s true that your fractional CMO may require additional budget for marketing programs or even organizational development, in many cases your fractional CMO’s first impact will be shutting down all the spending that isn’t delivering a return. In addition, it’s important to remember that a fractional CMO’s job is to get in, and get out, so your expense for the role is not on-going, yet the benefit of the strategic impact is likely to last into the future, delivering even more benefit after your fractional CMO engagement has concluded. 

A C-Suite executive will align your brand strategy with your growth objectives.

Your strategic communications could lead to blue sky opportunities.

 

How can you estimate ROI on new business you may not otherwise have gained were it not from the expertise of a Chief Marketing Officer?

CLIENTS

I currently work for these organizations as their Chief Marketing Officer deploying the resources of their organization or those of my agency.

Tony is a creative genius who cares deeply about his clients and their brands. He goes above and beyond with the perspective of a global giant and the creative skills of Madison Avenue. He stays on top of trends and monitors results and always pushes their limits. It's rare to find a leader like Tony. If you have a chance to work with him, GO FOR IT!
Andrea Rasizer
Communications Services Director
County of Arapahoe Colorado
Glass half empty? Not so with Tony Felice. With Tony it’s all about seeing the rainbows when maybe all that is in front of you is the rain. During his time at the City of Mesa, I watched Tony approach projects with such passion that it didn’t take long before the naysayers were won over by his enthusiasm. Simply said, Tony makes things happen. If you are looking for someone with vision, creativity and enthusiasm – all tied together with a strategic focus that gets results - then Tony Felice is your guy.
Tony has created an unstoppable team, from innovation, creativity, to delivery this group rocks.
 
If you are looking for the best your search is over. Tony Felice has been our marketing partner since he started his business and when we have never looked back. 
Tony has insightful marketing strategies that has helped grow our non-profit. He really listens to understand our brand and needs. He is creative, responsive and professional.
Tammy Crawford
CEO & Founder
Focus on Lyme
Kristin P. Hunt
Chief Strategy Officer
Arizona Science Center
Howard Fleischmann
CEO Community Tire Pros

HULA'S MODERN TIKI

 

Established a culture for the brand with consistent storytelling, syndicating the culture across all social media platforms as well as branding and promoting every holiday.

 

Established a marketing funnel with traditional and social media including texting campaigns. Leveraged holiday promotions with publicity and maximized events with pre-event coverage and social media influence.  Maximized community outreach with programs and publicity designed to foster a sense of "community" in this redeveloped emerging hip area.

CHALLENGES: A new location opened after 7 years with an entirely different set of challenges. The new location required a tourism-heavy approach while maintaining the integrity of the brand.  Lost 80 parking spaces at the original location and needed to overcome landlord who refused to move a "For Lease" sign from right in-front of the building even though the sign was for other spaces within the complex. The result was that passers-by were given the impression the business was closing.

RESULTS: Increased net profit to 30% and sustained that year over year, steadily increasing sales and traffic. Grew social media followers from 700 to more than 12,000. The word of the day texting campaign increased traffic on slow days, making that day profitable. The culture around the brand took on a life of its own and I routinely receive new business because of my creative approach with this client.

CRE

COMMUNITY TIRE PROS

Over the years, I have helped grow this family owned company to 6 locations serving North Phoenix, Downtown Phoenix, Glendale, Metro Center, Sky Harbor and Tempe. Community Tire Pros has built a reputation of providing the highest level of honest and professional service in the industry. I have helped establish and manage the brand across a complex network of service providers, marketing funnels, social media and POS systems.


CHALLENGES: I began working with this company in 2008 at the height of the recession. Using the power of analytics and data tracking we identified the three best customer demographics and began an intensive direct marketing campaign to reach them within five miles of each location.  In addition, we built affinity within these groups with highly visible action among the gay community, general market women ages 35 to 54 and straight male sports fans ages 25 to 54. We maximized social media to reach niche markets and used clever advertising to disrupt a space known for using discounts to drive traffic. Alternatively, we developed a rewards program and sought to deepen our relationships with our best customers. Once the space was disrupted we helped build the personal brands of the owner and his wife and connected them as representatives to lift the brand and create an emotional connection. We promoted easy access to the owner for any problem and reinforced customer service by training managers in male/female communication, branding the facilities as “female friendly” as well as diverse and welcoming to the LGBT community and monitoring and tracking every call and managing lead development. We aggressively track offers and results and pivot sales strategies based on data and the testimony of managers on the ground level.  Charitable involvement has elevated the brand and its owner Howard and his wife Patty on a highly-visible local stage where they are recognized as compassionate and effective community leaders. 

RESULTS: I helped this client survive the recession, employee challenges and the fickle nature of automotive customers who tend to be price driven. Together with the owners, we have taken the brand from a million-dollar a year company to more than the mid double digit millions. I have helped them win the W.P Carey Spirit of Enterprise Award, the Better Business Bureau Ethics Award and the Phoenix Chamber Small Business of the Year Award as well as being named the Top Shop in the Country by Tire Review Magazine. 

CRE

MORTGAGE MARVEL

Mortgage Marvel is the fourth largest online loan quote site that no one had heard about. I was hired to generate publicity to drive traffic to the site and to increase its credibility among users. 


CHALLENGES: Position MortgageMarvel.com, a five year startup and one of the leading online lending sites   had to overcome objections of media that did not wish to be called by a company with no track record and a silly name. 

RESULTS: Capitalized on the superiority

of the product as well as the newsworthiness of monthly data derived from more than 350,000 mortgage applications. I positioned the CEO as a thought leader and partnered with Harris Interactive/Nielsen to combine data from the client with questions we asked average Americans about the mortgage industry.  We were able to establish Mortgage Marvel as a top provider of industry and consumer information that was eventually taken seriously by the Wall Street Journal, New York Times and other financial media. Exceeded performance expectations, delivering more than 500,000 visitors to the MortgageMarvel.com website and increasing applications 81% over the previous year. Established its data collection and reporting as the industry standard. Built a rapport with top tech and financial reporters from the most widely read and respected publications including the New York Times, Reuters, Bloomberg, USA Today and others. MortgageMarvel.com rapidly became one of the most respected, honest and effective online lending sources, despite a struggling economy and an industry hit with negative news and a backlash of consumer opinion. Client was eventually acquired by a Canadian public company.

 
"It is nearly impossible to fully describe Tony Felice without appearing disingenuous. Engaging Tony and TFPR may have been the single most impactful decision in our company's recent history.
 
Quite literally, from day one, the results obtained by him exceeded every single unreasonably high expectation we had. Tony is not just incredibly creative, he exemplifies integrity and has built an amazing team around him that possess these same rare and incredibly valuable qualities. Final thought I simply cannot imagine not having TFPR an integral part of our business endeavors."  
Richard Tirendi
CEO and Founder,
VisionQuest 20/20
Nicole Stanton
First Lady of Phoenix & Founder, Dion Initiative 
I've known Tony for years and his best quality is that he keeps his promises. While he thinks big, he backs it up by doing the little things to make sure even the loftiest goals are achieved.  I've worked with him on my Dion Initiative for Child Wellbeing and as First Lady of Phoenix and he has delivered front page coverage for the issues nearest to my heart and important to our state.  His relationships with media are authentic and get results.  He has given me sound advice over the years in communicating with variety of audiences as well as devising strategic communications plans designed to produce real results. Most importantly, he loves what he does which makes working with him on even the most challenging projects a pleasure. 

SOME EXAMPLES OF RESULTS

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Flagstaff • Phoenix • San Diego

100 W. Portland Street

Suite 106

Phoenix, AZ 85003

602-875-5664

info@tonyfelicepr.com