It's true, we over-shop at Ikea. I do for sure. While this Time Magazine story reveals the reasons why and what you can do to limit your spending, there's a valuable lesson here for business and for marketing.
Why do you over-shop? Well according to researchers, it's all about delayed gratification, a meandering story-telling set up and your innate desire to deal with your issues by buying more stuff.
“He couldn't act his way out of a paper bag,” is an expression that always makes me laugh. But what does it really mean? I believe it means an actor must start from simplicity, stripped down in order to achieve authenticity and then build the character from there. Unsuccessful actors won't even be able to find their way out of a paper bag if they can't do it.
Today I heard an interview with film director Kenneth Br...
This week, the company I founded will turn 7 years old. And like a 7 year old, this is what I've learned:
1) a dark room is only scary until you light it with your own personal light
2) people are good but some tend to be selfish, don't be one of them
3) math IS important, if you don't think so you are in BIG trouble
4) always tell the truth, even if it gets you in trouble
5) inevitably if you dress wrong it will be picture...
There is much we can learn from large chains and how well they understand their customer. While they have the resources to devote to full scale changes, we as small businesses can pivot based on the demands of a fickle audience. In this Time article, Starbucks reveals some of the secret to its sauce.
After reading this article today in Entrepreneur I'm reminded that fear can rule many decisions for entrepreneurs. It keeps us up at night, paralyzes us when we need to make a decision, prevents us from hiring or firing when necessary or adopting new ideas. Please read the article it's great, and here are my additional takes on the lessons.
I've read many articles over the years about how to be rich and how to invite wealth into your life. This is one of the good ones. This I know to be true. You have to have certainty, you need to believe in what you are doing and you have to surround yourself with the right people. Even in your social circles. My client Richard Tirendi used to say, "If you are the smartest person in the room; you're in the wrong room." So true...